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Toolkit Digital Marketer

Dibuat oleh Berani AI Official

Prompt dalam koleksi ini

Audit SEO Halaman Existing

Audit on-page SEO 1 URL dengan rekomendasi konkret yang bisa langsung dieksekusi.

Lakukan SEO audit untuk halaman saya.

URL: [URL]
Target keyword: [primary keyword + 2-3 secondary]
Current rank: [posisi, kalau tau]
Tujuan halaman: [transactional / informational / commercial intent...
Lakukan SEO audit untuk halaman saya.

URL: [URL]
Target keyword: [primary keyword + 2-3 secondary]
Current rank: [posisi, kalau tau]
Tujuan halaman: [transactional / informational / commercial intent]

Audit dengan struktur:
1. Title tag: keyword placement, length, CTR appeal
2. Meta description: hook, keyword, CTA
3. H1 + heading hierarchy
4. Content gap vs top 3 competitor untuk keyword tersebut
5. Search intent match: apa user expect saat search keyword ini
6. Internal linking opportunity
7. Schema markup yang harusnya ada
8. Page experience: speed, mobile, layout shift
9. Quick wins (effort rendah, impact tinggi)
10. Long-term plays (effort tinggi, defensible moat)

Hindari generic "make content better" — kasih spesifik kalimat / section yang harus diubah.

Google Ads Copy untuk Search Campaign

Variant ad copy untuk Google Ads dengan A/B test plan.

Buatkan 5 variant Google Ads copy untuk search campaign.

Produk/layanan: [apa]
Target keyword: [primary]
Search intent: [transactional / commercial / informational]
USP: [3 hal yang membedakan dari k...
Buatkan 5 variant Google Ads copy untuk search campaign.

Produk/layanan: [apa]
Target keyword: [primary]
Search intent: [transactional / commercial / informational]
USP: [3 hal yang membedakan dari kompetitor]
Budget per klik max: [Rp]
Audience pain point: [kalimat]

Format tiap variant (Responsive Search Ad):
- 15 headlines (30 char max each) — campur emotional, factual, USP-based, CTA
- 4 description lines (90 char max)
- Path field 1 + 2
- Sitelink ekstensi (4)
- Callout ekstensi (4-6)

Strategi: variant 1-2 emotional, 3-4 factual, 5 outlier hipotesis. Beri tahu mana yang prediksi paling perform dan kenapa.

Landing Page Conversion Audit

Audit landing page eksisting untuk identifikasi penyebab low conversion.

Audit landing page saya untuk conversion optimization.

URL: [URL]
Traffic source: [Google Ads / FB Ads / SEO / direct]
Current conversion rate: [%]
Target conversion rate: [%]
Goal: [signup / purchas...
Audit landing page saya untuk conversion optimization.

URL: [URL]
Traffic source: [Google Ads / FB Ads / SEO / direct]
Current conversion rate: [%]
Target conversion rate: [%]
Goal: [signup / purchase / lead form]

Audit:
1. Above-the-fold: apakah value prop clear dalam 5 detik
2. Headline test: pass/fail "so what" test
3. Trust signals: testimonial, logo, security badge, money-back
4. Friction: form field count, required fields, CTA clarity
5. Visual hierarchy: eye flow ke CTA
6. Mobile UX: thumb reach, tap target, scroll length
7. Copy: benefit vs feature ratio, jargon, reading level
8. Social proof placement
9. Objection handling (FAQ, comparison, risk reversal)
10. Page speed (kalau bisa estimate dari URL)

Output: 5 quick wins + 3 longer-term changes. Prioritas: highest expected lift / lowest effort.

Email Marketing Drip Campaign 7 Hari

Sequence email untuk nurture lead baru jadi customer.

Susun email drip campaign 7 hari untuk lead baru.

Produk: [apa]
Target audience: [persona]
Lead source: [free ebook / webinar / trial]
Goal akhir: [conversion / book demo / purchase]
Avg sales cycle:...
Susun email drip campaign 7 hari untuk lead baru.

Produk: [apa]
Target audience: [persona]
Lead source: [free ebook / webinar / trial]
Goal akhir: [conversion / book demo / purchase]
Avg sales cycle: [hari]

Untuk tiap email (1-7):
- Hari pengiriman + waktu optimal
- Subject line (2 variant untuk A/B test)
- Preheader text
- Body outline (hook, story/value, CTA)
- CTA spesifik
- Tujuan psikologis email itu (build trust / educate / overcome objection / urgency)

Sequence narrative arc:
- Email 1: welcome + value delivery
- Email 2-3: educate + build credibility
- Email 4-5: case study + social proof
- Email 6: objection handling + risk reversal
- Email 7: soft pitch + deadline

Hindari hard sell dari email 1. Hindari "Did you forget...?" subject line — overused.

Audit Funnel End-to-End

Petakan funnel dari awareness sampai retention untuk identifikasi leak.

Audit funnel marketing saya end-to-end.

Bisnis model: [B2C ecommerce / SaaS / marketplace / dll]
Stage funnel saat ini + metric:
- Awareness: [traffic source + volume]
- Acquisition: [CTR, CAC, dll]
...
Audit funnel marketing saya end-to-end.

Bisnis model: [B2C ecommerce / SaaS / marketplace / dll]
Stage funnel saat ini + metric:
- Awareness: [traffic source + volume]
- Acquisition: [CTR, CAC, dll]
- Activation: [signup → first key action %]
- Retention: [day 7, day 30 retention %]
- Revenue: [conversion %, ARPU]
- Referral: [viral coefficient kalau ada]

Untuk tiap stage:
1. Kondisi current
2. Industry benchmark untuk bisnis serupa
3. Identifikasi leak (mana yang paling bawah benchmark)
4. 3 hipotesis kenapa stage itu underperform
5. Quick experiment untuk validate hipotesis
6. Expected impact kalau berhasil

Lalu rank: stage mana yang paling impactful untuk improve dulu (biggest leak vs highest leverage).

Facebook/Instagram Ads Creative Brief

Brief creative untuk designer + copywriter, dengan winning angle.

Susun creative brief untuk FB/IG ads campaign.

Produk: [apa]
Target audience: [demografi, interest, behavior]
Stage funnel: [TOFU / MOFU / BOFU]
Format: [single image / carousel / video / reel]
Budge...
Susun creative brief untuk FB/IG ads campaign.

Produk: [apa]
Target audience: [demografi, interest, behavior]
Stage funnel: [TOFU / MOFU / BOFU]
Format: [single image / carousel / video / reel]
Budget campaign: [Rp]
Goal: [traffic / engagement / conversion]

Untuk creative:
1. 5 angle hook yang berbeda (problem-aware, solution-aware, brand vs alternative, social proof, contrarian)
2. Untuk tiap angle: 1 headline, 1 primary text (max 125 char), 1 description
3. Visual direction (mood, color, composition, kalau perlu copy on image)
4. CTA button
5. Audience targeting recommendation (custom, lookalike, interest-based)
6. Bidding strategy
7. Testing plan: mana yang harus di-test di Round 1, mana di Round 2

Hindari: stock photo + corporate copy. Audience sosial Indonesia tertarik ke creative yang feels native, bukan ads-y.

Keyword Research untuk Konten

Strategi keyword untuk artikel/landing page dengan opportunity score.

Bantu saya keyword research untuk konten baru.

Niche/industry: [niche]
Target audience: [persona]
Stage user di journey: [awareness / consideration / decision]
Geo target: [Indonesia / global]
Saya p...
Bantu saya keyword research untuk konten baru.

Niche/industry: [niche]
Target audience: [persona]
Stage user di journey: [awareness / consideration / decision]
Geo target: [Indonesia / global]
Saya punya domain authority: [estimate: rendah/sedang/tinggi]

Untuk niche ini, beri saya:
1. 5 head keyword (high volume, high competition) — long-term play
2. 10 mid-tail keyword (medium volume, medium competition) — primary target
3. 15 long-tail keyword (lower volume, lower competition) — quick win
4. Untuk tiap keyword: search intent, content format yang paling cocok (artikel/listicle/comparison/tool/video), angle yang unik untuk stand out
5. Topic cluster mapping: keyword mana yang harus di-link satu sama lain
6. Pillar page + supporting content recommendation

Hindari saran keyword volume gembos (<10/bulan) kecuali commercial intent tinggi.

Attribution Model untuk Multi-Channel

Pilih attribution model yang sesuai bisnis kamu + actionable.

Bantu saya pilih attribution model untuk marketing saya.

Channel yang aktif: [SEO, Google Ads, FB Ads, email, organic social, referral, dll]
Sales cycle: [hari/minggu]
Average touchpoint sebelum konv...
Bantu saya pilih attribution model untuk marketing saya.

Channel yang aktif: [SEO, Google Ads, FB Ads, email, organic social, referral, dll]
Sales cycle: [hari/minggu]
Average touchpoint sebelum konversi: [estimate kalau tau]
Tracking tool: [GA4 / Mixpanel / native platform]
Constraint: [budget, tech, team capability]

Untuk kasus saya:
1. Pro/con tiap attribution model: last-click, first-click, linear, time-decay, position-based, data-driven
2. Rekomendasi model paling sesuai (dengan alasan)
3. Setup di GA4 atau tool saya
4. Cara baca laporan (apa yang artinya apa)
5. Caveat: situasi dimana model ini misleading
6. Cross-check dengan incrementality (kalau bisa, gimana)

Hindari: assume "data-driven attribution" selalu yang terbaik — sebutkan kapan model lain lebih masuk akal.
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